a personal chronology of men’s wardrobe • through a few milestones, a very subjective and partial history of men’s clothing and identities

1800

THE GREAT MALE RENUNCIATION

Hitherto man had vied with woman in the splendour of his garments, woman’s only prerogative lying in décolleté and other forms of erotic display of the actual body; henceforward, to the present day, woman was to enjoy the privilege of being the only possessor of beauty and magnificence, even in the purely sartorial sense.

The Psychology of Clothes by John Carl Flügel, 1930

1840

THE DEATH OF GEORGE BRUMMELL

“The Prince, leaning on Lord Moira’s arm, met Brummell and Lord Alvanley, coming in the opposite direction, and, probably with the intention of making the cut more evident, His Royal Highness stopped and spoke to his Lordship, without noticing the Beau – little thinking that he would resent it; great therefore must have been his surprise and annoyance, as each party turned to continue their promenade, to hear him say in a distinct tone, expressive of complete ignorance of his person, ‘Alvanley, who’s your fat friend?’ “

The life of Beau Brummell par William Jesse, 1844

1913

SWANN’S WAY, MARCEL PROUST

to compose one’s life like a classical work of art

“Swann had always had this particular taste for finding in the paintings of the masters not only the general characters of the reality that surrounds us, but what seems on the contrary the least susceptible to generality, the individual features of the faces that we know (…). He looked at her; a fragment of the fresco appeared in her face and in her body, which from then on he always tried to find again, whether he was with Odette or just thinking of her, and although he probably only cared about the Florentine masterpiece because he found it in her, yet this resemblance gave her a beauty too, made her more precious. Swann (…) welcomed the fact that the pleasure he had in seeing Odette found a justification in his own aesthetic culture. “

Swann WAY by Marcel Proust, 1913

1939

MANHOOD, MICHEL LEIRIS

“My head is rather large for my body; my legs are a little short for my torso, my shoulders are too narrow for my hips.

 I walk with my upper body bent forward; I tend to sit with my back arched; my chest is not very broad and I have little muscle.”

1959

NORTH BY NORTHWEST, ALFRED HITCHCOCK

men of the 50s : stereotypes and grey suits

1964

MEN’S CLUB MAGAZINE

one of the first men magazine to focus only on clothes – no naked girls for a change

1966

BLOW UP, MICHELANGELO ANTONIONI

Rolls Silver Cloud III convertible

David Hemmings’ white jeans and black boots

Vanessa Redgrave in an inevitable skirt

Jane Birkin’s debut

Verushka

the sound of the wind

London’s empty streets 

Carlo Di Palma’s photography 

Herbie Hanckock’s jazz

Yardbirds’ broken guitar

the green of London’s grass

1971

TOMMY NUTTER ON THE COVER OF ABBEY ROAD

John Lennon, Ringo Starr, Paul McCartney wear Tommy Nutter suits on the cover of The Beatles’ Abbey Road album

1969

RALPH LAUREN AT BLOOMINGDALE’S

Ralph Lauren becomes the first designer to get an in-store boutique at Bloomingdale’s for his own line Polo

1972

BADLANDS, TERRENCE MALICK

a white T-shirt and blue jeans: american tailoring

1976

THE "COUTURIER" AND HIS "SIGNATURE": CONTRIBUTION TO A THEORY OF MAGIC, PIERRE BOURDIEU

fashion designers don’t sell clothes, they sell symbols

“The disappearance of haute-couture and the development of ready-to-wear clothing appear to be the retranslation into the relatively autonomous field of fashion of the transformations of the bourgeois lifestyle that are correlative to a transformation of the mode of appropriation of capital’s profits (naively described by one informant as a ‘democratisation of fortunes’).”

1978

FACTORY RECORDS

“I found a corridor of books that were the canon of graphic history. It made me realize that this graphic history, which is predominantly a 20th century phenomenon, came straight out of the significant art movements of the late 19th and early 20th century. If you go on a contemporary graphic expedition, you get to Malevich’s Black Square. It’s like Indiana Jones meets 2001. And you have to sit down. I sat down in late November 1977, around about this time, 3 o’clock in the afternoon—exactly 40 years ago. And I realized, in that moment, that I knew nothing. I really knew nothing of cultural history. And I’d better start to learn.”

Peter Saville Wrote the Source Code – How the English graphic designer set the course for contemporary visual culture by Adam Wray

1980

AMERICAN GIGOLO, PAUL SCHRADER

starring Richard Gere as a gigolo and Armani as the first couturier for men

1987

THE WORLD WON’T LISTEN, THE SMITHS

anonymous style icons

photo: « The Style and Spirit of the Early Beatles and Their First Fans » par Jürgen Vollmer

1990

TWIN PEAKS, DAVID LYNCH AND CO.

Lynch enters the world of TV: it will never be the same

“It is indeed a wonderful sensation to see such an individual, who, concentrated here at a single point, astride a horse, reaches out over the world and masters it.” – Georg Hegel 

1990

AGNÈS B. BLACK SUITS IN RESERVOIR DOGS, QUENTIN TARANTINO

the revenge of the (black) suit by agnès b. and Tarantino in a distinct opening scene

1993

A HISTORY OF MEN’S FASHION, FARID CHENOUNE

Farid Chenoune tells the long history of men’s clothing since the 17th century: everything makes sense, nothing is meaningless

1995

DIFFERENT CLASS, PULP

Jarvis Cocker is the Grace Kelly of music

1995

GILLES DELEUZE’S ALPHABET BOOK

not sure we should have to put this here

2004

KINETIC YOUTH, RAF SIMONS

A Portrait of the Young Man as an Artist

2001

IS THIS IT, THE STROKES

too much is never enough

2004

AUTUMN/WINTER 2004, HEDI SLIMANE

stars aligned – perfect music, silhouettes, clothes and set design

“It is indeed a wonderful sensation to see such an individual, who, concentrated here at a single point, astride a horse, reaches out over the world and masters it.” – Georg Hegel (fashion edit)

2012

HUSBANDS LAUNCH

8 rue Manuel, 75009 Paris

pop-up stores in Paris: Châteaubriand ; Ofr. ; Entrée des Artistes

first trunk shows and collaborations: Mr. Porter ; Isetan

2015

THE BEGINNING OF INSTAGRAM

laying the foundations of a moodboard and gather husbands cultural inspirations

2018

OPENING OF HUSBANDS RIVE DROITE

57 rue de Richelieu, 75002 Paris

2019

FIRST COLLECTION

7 years of learning made possible the beginnings of e-commerce and with it the first collection: HUSBANDS 01

 the team is growing and its members are specialising

2022

OPENING OF HUSBANDS RIVE GAUCHE

1 rue de l’Abbaye, 75006 Paris

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