Ralph Lifschitz was brought up in the Bronx. In 1967, he started his business with a range of ties named Polo. He then began designing clothes and in 1974 the costumes of The Great Gatsby were all from his menswear Polo collection – except for one pink suit he custom-made for Robert Redford.
A casual denim(fabric from Nîmes) - very strong cotton fabric, in twill w More shirt, a horse-shaped belt buckle, this 1971 photograph is already carrying everything Ralph will embody and become.
« I have been inspired by real people living their lives – the farmer, the cowboy, the athlete, the military man. When I was growing up in the Bronx, I would go with my brothers to army-navy stores and thrift shops searching for safari jackets, rugged military clothes, hand-knit ski sweaters, and varsity jackets. (…) And I have always looked back to the movies of Hollywood’s golden age, to the legendary style of its strong characters – the rebel, the romantic, the dapper eccentric, the rugged hero. »
FREYMAN, Zachary, phot. Ralph Lauren in his atelier. New York City, United-States. 1971.
- THE FLARED TROUSER
- BRUMMELL
« the most sober, the most strict, the least extravagant man » - THE GRAPHIC T-SHIRT
« from a history that does not follow fashion but the needs for expression to being a part of collective conscious and an underground culture » - FOUCAULT / TURTLENECK
« though the black turtleneck was serving as a symbol of irreverence and rebellion in 1950s, Foucault’s rebellious spirit manifested in choosing a cream-coloured version »