Nino Cerruti wanted to be a journalist. But in 1950, he gave up his studies to take over the family run fabric manufacturing business founded by his grand-father. To Nino, comfort is the sine qua non condition for elegance, which is why he innovates to create new yarns, new weaves and new finishes; then launches his own clothing brand in 1957.
In this 1970 photo, Nino is the incarnation of Biellesi effortless chic.
« Rebellion isn’t in my way of proceeding. However, I seek to not do anything like everyone else. »
KELAÏDITES, Georges, phot. CERRUTI, Nino. 1970.
- INNER POCKETS
« They are designed to meet the needs and habits of the wearer, evolving over time to accommodate changing lifestyles. » - STRIPES: PIN, PENCIL, CHALK, AND ROPE
« A variety of the ‘pinstripe’ often found in shirt cloth but rarely in suit cloth is the ‘pencil stripe’ » - “I’M GONNA KILL RON GALLELA” – ELIZABETH TAYLOR
« celebrities are too ready and not enough: borrowed suits, out of touch and out of place » - JAMES BALDWIN
« clear, lucid, and familiar, yet punctuated and powerful »