Nino Cerruti wanted to be a journalist. But in 1950, he gave up his studies to take over the family run fabric manufacturing business founded by his grand-father. To Nino, comfort is the sine qua non condition for elegance, which is why he innovates to create new yarns, new weaves and new finishes; then launches his own clothing brand in 1957.
In this 1970 photo, Nino is the incarnation of Biellesi effortless chic.
« Rebellion isn’t in my way of proceeding. However, I seek to not do anything like everyone else. »
KELAÏDITES, Georges, phot. CERRUTI, Nino. 1970.
- GILLES DELEUZE
« He adopts an accessory that will leave him a nickname: ‘the philosopher with the hat’ » - DALE COOPER
« Against the brown of Washington state, Cooper stands out in his stark black suit-white shirt » - THE DOUBLE-BREASTED SUIT
« He had on a double-breasted suit of the type then known as the pillbox; it was chalk-striped, pink on blue » - LAPELS
« Trends in lapel size often mirror the economic climate: during World War II, lapels initially became smaller due to fabric shortages »