Nino Cerruti wanted to be a journalist. But in 1950, he gave up his studies to take over the family run fabric manufacturing business founded by his grand-father. To Nino, comfort is the sine qua non condition for elegance, which is why he innovates to create new yarns, new weaves and new finishes; then launches his own clothing brand in 1957.
In this 1970 photo, Nino is the incarnation of Biellesi effortless chic.
« Rebellion isn’t in my way of proceeding. However, I seek to not do anything like everyone else. »
KELAÏDITES, Georges, phot. CERRUTI, Nino. 1970.
- THE WEAR AND TEAR OF CLOTHES
« in a spirit of subversion, pants with large leg openings have become a cyclical fashion trend » - THE HISTORY OF LEG OPENINGS
« in a spirit of subversion, pants with large leg openings have become a cyclical fashion trend » - ARMANI
“I want men’s jackets to be sexy… I want to change the look of the men.” “It is true that I have always loved a - TINA BARNEY : THE EUROPEANS
“What could be more fascinating subject for me than to continue to look at how people in one country relate