Nino Cerruti wanted to be a journalist. But in 1950, he gave up his studies to take over the family run fabric manufacturing business founded by his grand-father. To Nino, comfort is the sine qua non condition for elegance, which is why he innovates to create new yarns, new weaves and new finishes; then launches his own clothing brand in 1957.
In this 1970 photo, Nino is the incarnation of Biellesi effortless chic.
« Rebellion isn’t in my way of proceeding. However, I seek to not do anything like everyone else. »
KELAÏDITES, Georges, phot. CERRUTI, Nino. 1970.
- JAMES BALDWIN
« clear, lucid, and familiar, yet punctuated and powerful » - THE SHOULDER
« tailors also see it as the place of their uniqueness» - KITANO, THREE MOVEMENTS
« His countenance and clothes then become the way to read him.» - THE PICK STITCH
« historically done by hand, with a striking visual detail in lighter, brighter fabrics »