NINO, 1970

Nino Cerruti wanted to be a journalist. But in 1950, he gave up his studies to take over the family run fabric manufacturing business founded by his grand-father. To Nino, comfort is the sine qua non condition for elegance, which is why he innovates to create new yarns, new weaves and new finishes; then launches his own clothing brand in 1957.

In this 1970 photo, Nino is the incarnation of Biellesi effortless chic.

« Rebellion isn’t in my way of proceeding. However, I seek to not do anything like everyone else. »

KELAÏDITES, Georges, phot. CERRUTI, Nino. 1970. 

  • THE SHOULDER
    « tailors also see it as the place of their uniqueness»
  • KITANO, THREE MOVEMENTS
    « His countenance and clothes then become the way to read him.»
  • THE PICK STITCH
    « historically done by hand, with a striking visual detail in lighter, brighter fabrics »
  • THE MEN OF MODIANO
    «Writer of memory, Patrick Modiano is also the writer of fabrics.»
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